Finance & Investment
Self-purchase, an expression of independence and accomplishment for women of today
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What could be more empowering than a woman of today entering a jewellery store to reward herself with a classic pair of solitaires or an iconic pendant which would elegantly rest on her neck? Today self-purchase is symbolic and narrates the story of the evolution of a woman’s journey, her financial independence and the key to owning her own happiness.
This self-expression of independent women has become a game-changer in the diamond industry. With the purchasing power of women rising, we are seeing more financially independent women choosing to buy diamonds because they are meaningful, hold enduring value and represent a milestone in their lives that will be cherished forever. They want diamond jewellery that is simple yet versatile, that is classic yet contemporary.
This trend has resulted in a shift, over the years, in the design and craftsmanship of diamond jewellery. Today, women want classic, daily-wear jewellery that is exquisite and priceless, speaks their unique language and connects with them at a deeper personal and emotional level. Being environmentally conscious, these women are constantly on the lookout for brands that are not only socially responsible but adaptable to the changing needs of their consumers.
Adding a fresh, contemporary chapter to this story of evolution is the modern Forevermark Avaanti Collection’s new designs that embody a spirit of possibility, inspiring the wearer to realise her power and make a lasting statement every day. Each of the rings, pendants and earrings features a beautiful, rare and responsibly sourced diamond set in 18K yellow, white or rose gold. The collection is driven by a single belief that what the future holds can unfold from a single ripple and that remarkable things follow from life’s first leaps.
Whether it is sparkling diamond earrings, a scintillating diamond ring, a bracelet or a pendant, a natural diamond symbolises a special moment in time. Today’s woman purchases diamonds as a reminder to celebrate herself and to mark the brilliance in her life!
This article has been contributed by Toranj Mehta, Director of Marketing, De Beers India
Disclaimer – The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
This self-expression of independent women has become a game-changer in the diamond industry. With the purchasing power of women rising, we are seeing more financially independent women choosing to buy diamonds because they are meaningful, hold enduring value and represent a milestone in their lives that will be cherished forever. They want diamond jewellery that is simple yet versatile, that is classic yet contemporary.
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This trend has resulted in a shift, over the years, in the design and craftsmanship of diamond jewellery. Today, women want classic, daily-wear jewellery that is exquisite and priceless, speaks their unique language and connects with them at a deeper personal and emotional level. Being environmentally conscious, these women are constantly on the lookout for brands that are not only socially responsible but adaptable to the changing needs of their consumers.
Adding a fresh, contemporary chapter to this story of evolution is the modern Forevermark Avaanti Collection’s new designs that embody a spirit of possibility, inspiring the wearer to realise her power and make a lasting statement every day. Each of the rings, pendants and earrings features a beautiful, rare and responsibly sourced diamond set in 18K yellow, white or rose gold. The collection is driven by a single belief that what the future holds can unfold from a single ripple and that remarkable things follow from life’s first leaps.
Whether it is sparkling diamond earrings, a scintillating diamond ring, a bracelet or a pendant, a natural diamond symbolises a special moment in time. Today’s woman purchases diamonds as a reminder to celebrate herself and to mark the brilliance in her life!
This article has been contributed by Toranj Mehta, Director of Marketing, De Beers India
Disclaimer – The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
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