Audi Innovation Research | audi.com

What does it mean to have an edge? To be number one? The best, the fastest? In a literal sense, having an edge means being one step ahead. For Audi, that means finding the right way to respond to global megatrends in the fields of digitization, sustainability, and urbanization. These decisions have a big impact on a customer’s living space, their wishes and visions, and ultimately will define the future of mobility.

Audi Innovation Research analyzes these trends and takes a close look at what they mean for the Audi brand, researching and designing innovations that have the potential to revolutionize mobility. Within AIR’s offices in China, teams are chipping away at the drivers of societal change and coming up with new ways to capture this “edge through technology” – now and in the future.