Entrepreneurial Journeys
Women Rural Startups Taste Sweet Success | Rajkot News

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RAJKOT: Their resources, finance and education are constrained. But the entrepreneurial spirit of women in Gujarat’s countryside is no less than their urban counterparts.
In the far-flung Balapur village of Kutch’s Abdasa taluka, 10 women have formed a group and started a business of making cattle feed. These women are mostly engaged in animal husbandry.
In the first three months of starting the business, the self-help group has clocked a turnover of Rs seven lakh by selling 1,000 bags of cattle feed.
The idea struck the women considering the perennial shortage of green fodder that the arid Kutch district faces every year. Moreover, Kutch is a district where the population of livestock outnumbers humans.
Kulsum Hingorja, the one SHG member, said, “We have received some funds from the state government’s mission Mangalam scheme. We also got training, a crusher and mixture machine from a private company under its CSR initiative.”
“We are fully trained to procure various kinds of grain and mix it in a way that prepares the best cattle feed. We are selling 400 bags per month currently,” she added.
Similarly, a group of women farmers in Jamnagar have started tasting the success of cultivating dragon fruit and strawberries. What’s more, they are adding value to these fruits by making various products and earning profit. Ten women of Kalavad taluka’s Anandpar village formed an SHG in 2020 and got training from the horticulture department. The group also received a loan of Rs one lakh. The women knew everything about farming but they started cultivating dragon fruit and strawberry after their structured training.
Jigna Jesadiya, one of the women said, “We are making sugar-free and dry chips from dragon fruit and jam and jelly from strawberries to sell them in the local market. Our turnover has touched Rs three lakh per year but there is a huge potential for growth once we get a bigger market.”
In the far-flung Balapur village of Kutch’s Abdasa taluka, 10 women have formed a group and started a business of making cattle feed. These women are mostly engaged in animal husbandry.
In the first three months of starting the business, the self-help group has clocked a turnover of Rs seven lakh by selling 1,000 bags of cattle feed.
The idea struck the women considering the perennial shortage of green fodder that the arid Kutch district faces every year. Moreover, Kutch is a district where the population of livestock outnumbers humans.
Kulsum Hingorja, the one SHG member, said, “We have received some funds from the state government’s mission Mangalam scheme. We also got training, a crusher and mixture machine from a private company under its CSR initiative.”
“We are fully trained to procure various kinds of grain and mix it in a way that prepares the best cattle feed. We are selling 400 bags per month currently,” she added.
Similarly, a group of women farmers in Jamnagar have started tasting the success of cultivating dragon fruit and strawberries. What’s more, they are adding value to these fruits by making various products and earning profit. Ten women of Kalavad taluka’s Anandpar village formed an SHG in 2020 and got training from the horticulture department. The group also received a loan of Rs one lakh. The women knew everything about farming but they started cultivating dragon fruit and strawberry after their structured training.
Jigna Jesadiya, one of the women said, “We are making sugar-free and dry chips from dragon fruit and jam and jelly from strawberries to sell them in the local market. Our turnover has touched Rs three lakh per year but there is a huge potential for growth once we get a bigger market.”
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