Women in advertising share their insights on how to break into leadership roles

As a woman, breaking into leadership roles in advertising can sometimes feel like a real uphill struggle – after all, statistics show that 62.1% of the top jobs are held by men. However, the key lies in finding mentors and allies who not only enhance your skills but also empower you to soar beyond industry limitations. I owe much to mentors like Ant Cauchi and Lloyd Salmons, who not only nurtured my growth at Outside Line but also inspired me to take a bold leap into entrepreneurship with my own community media agency, Whisk.

As a female leader, I’ve encountered the daunting reality of gender bias, particularly in securing funding for ventures. Yet, I’ve chosen to view these biases not as obstacles, but as opportunities to shatter stereotypes and champion deserving women. Surrounding myself with supportive employees, colleagues and clients has been key, especially those who will prioritise the well-being and unique needs of women in various life stages, from maternity leave to maintaining a healthy work-life balance.

It’s about fostering an inclusive environment where everyone, regardless of gender, can thrive. This includes advocating for longer paternity leave for fathers and flexible work arrangements. By laying down these foundations, we pave the way for a future where women can truly flourish in leadership positions. And let’s not forget to pay it forward, holding the door open for the next generation of female changemakers, ensuring they have the support and opportunities they need to rise.