TikTok Loves to Give Financial Advice, but Don’t Believe Everything You Hear
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Key takeaways
- TikTok is a popular source of financial advice, especially among Gen Z. But like any social media platform, it’s also rife with scams and misinformation.
- Be wary of “finfluencers” promising something that seems too good to be true, such as the ability to make big bucks fast.
- Look into creators’ credentials and double-check advice against multiple sources to verify it’s a smart decision for your unique financial needs.
TikTok can be a great place to learn viral dance crazes and watch cute animal videos. But what about learning how to manage your money?
Social media platforms are increasingly popular sources of financial advice, especially for Gen Z. More than two-thirds (76%) of Gen Zers scroll through TikTok and YouTube for financial guidance, according to the stock research platform WallStreetZen.
Enter personal finance TikTok, also known as #FinTok, where content creators discuss how to get out of credit card debt, how to save for a down payment and introduce new trends like loud budgeting and soft saving. It sounds like solid money advice. But like with anything you consume online: verify, verify, verify.
#FinTok has more than 4.5 billion views on TikTok, making it all the more challenging to filter through the noise, according to Lee Decker, social media manager for Quicken. And the dark side of TikTok contains misleading financial tips and tricks that could land you in some serious financial or legal trouble.
@cnetdotcom The dark side of #FinTok contains misleading #financial tips and tricks that could land you in some serious financial or legal trouble. Here’s are some tips on how to spot bad #money advice on #TikTok. 🏦 #financetips #financeadvice #financetok #personalfinance #moneytips ♬ original sound – CNET
How do you spot bad TikTok money advice?
The easiest way to spot bad TikTok money advice is to ask yourself a simple question: Does it sound too good to be true? For example, no matter what a “finfluencer” says, you can’t get rich quick, and you shouldn’t try to avoid paying your taxes. And no, creating an LLC to borrow $150,000 and buy an Airbnb is not a wise move, either.
Most people scrolling through social media for financial advice aren’t on the hunt for a get-rich-quick scheme. They’re likely searching for ways to make smart savings choices and low-risk investments, like getting better returns with a high-yield savings account or certificate of deposit. However, they can easily end up in a sketchy #StockTok rabbit hole. A recent WallStreetZen study found that 63% of stock-related videos on TikTok are misleading.
I see a lot of financial influencers who are teaching things like stock market investing and saying they got rich when, in actuality, they got rich from the course they are selling you on stock market investing, not the investing itself.
Anyone can be an ‘expert’ online. Look for creators with credentials
Anyone can post online pretending to be a money expert without the credentials to back it up.
Financial content on TikTok rarely includes transparent disclosures to help you determine whether the information is accurate and the source unbiased. (Only 20% of financial advice on social media has any disclosure.) So you probably won’t know whether the finfluencer received commissions or sponsorship to promote a specific product or service, according to the CFA Institute.
Screenshot by Liliana Hall/CNET
TikTok merely offers a reminder to do your own research when you search keywords like #FinTok, #Money and #PersonalFinance.
“Look into the background and qualifications of TikTok creators providing financial advice to ensure they have expertise in the field,” said Bernadette Joy, a personal finance coach and CNET expert review board member. “I see a lot of financial influencers who are teaching things like stock market investing and saying they got rich when, in actuality, they got rich from the course they are selling you on stock market investing, not the investing itself.”
If it sounds too good to be true, move on
Be wary of money advice that promises unrealistic returns. Sustainable financial success usually requires careful planning and time, said Joy.
If you see creators on TikTok promoting a get-rich-quick plan, red flags should immediately go up, said Alaina Fingal, owner of The Organized Money and another CNET expert review board member. “If it sounds too good to be true, more than likely it probably is going to be too good to be true,” Fingal said.
Never rely on a single source
If you’re going to social media apps for money advice, don’t make that your last stop.
“People increasingly are using alternative forms of media to get their information, so I like to follow the adage: ‘trust but verify,’” said Jannese Torres, money coach and founder of Yo Quiero Dinero.
If a money tip or trick catches your attention on TikTok, research it and see what credentialed financial professionals say. Not only does this help you verify whether it’s legit advice, but you’re getting a diverse range of perspectives.
“It’s important to diversify the information that you get so that you aren’t just looking at a financial influencer for advice, but you’re talking to an actual financial professional,” said Torres. “You have to do more than just following a talking head on social media to be really financially literate.”
Don’t fall for scare tactics
Anything with the verbiage “act fast” is a sales pitch, not sound financial advice.
“Genuine advice is typically based on facts and education. Avoid advice that uses fear tactics to promote a particular financial product or strategy,” said Joy. Statements such as “you’re missing out if you don’t do this” or “only dumb people would pass up this opportunity” create a false sense of urgency, she said.
Remember: Money advice is not the same for everyone
Personal finance is, you guessed it, personal.
A universal approach to saving money disregards how everyone’s financial circumstances are different. For instance, we often hear that six months’ worth of expenses is suitable for an emergency fund. But that doesn’t take into account folks with debt or households living paycheck to paycheck where saving isn’t that easy.
“Financial advice should be tailored to individual circumstances,” Joy said. “Be cautious of one-size-fits-all recommendations, particularly with investing because investing is highly nuanced based on the individual situation.”
If TikTok is your space, just don’t let it be your only space.
If you want to improve your financial health, try this instead
A ton of information is readily available thanks to social media, but lousy money advice can end up hurting you financially or land you in legal trouble.
Learning more about personal finance via TikTok and YouTube is not always a wrong move, but make sure to use your critical thinking skills to verify what’s credible and which sources are reputable.
“If TikTok is your space, just don’t let it be your only space,” Fingal said.
Good money moves
Improve your financial literacy: Financial literacy equips you with the knowledge to make positive financial decisions. You can improve your money know-how by subscribing to a reputable financial newsletter, listening to different podcasts about money management or talking to an established or licensed financial professional.
Set realistic money goals: You won’t become a millionaire overnight, but start by setting realistic goals and writing them down in order of priority. That could mean paying down your debt this year or building an emergency fund in a high-yield savings account. By identifying your financial priorities, you can establish a long-term plan and stick to it.
Set boundaries with social media: If social media makes you feel financially inadequate because you’re comparing yourself to someone else, reduce the amount of time you spend scrolling. Set a boundary and log off.
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