The Feminine Grotesque: On The Warped Legacy of Joan Crawford | Features

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It’s ultimately “Mommie Dearest” that cemented Crawford’s legacy as a campy joke. The very end of her career highlights a grotesque femininity that Christina Crawford’s book and Perry’s film expand on.
I’m not interested in parsing out what may or may not be true about Christina’s depiction of her mother. What does interest me are the reasons the legacy was undone by the memoir and its adaptation. The hits Crawford’s image has taken after her death are the result of something that was building up before then: a resentment of professional women. People are more brazen faulting women like Crawford as mothers and romantic partners because they openly put their careers first. In this light, her work in “Mildred Pierce” (1945) gains a deeper meaning as it concerns the price women pay for caring about their careers, the tricky emotional dynamics of the domestic sphere, and a fraught mother/daughter dynamic which predicts issues Crawford would deal with personally later in life.
Joan Crawford was a good, sometimes even great actress but she was also an amazing businesswoman. She may have come through the ranks of the MGM star machine, which changed her birth name from Lucille Fay LeSeur to Joan Crawford and made sure her freckles were never seen on-screen, but she had a hand in crafting her own image.
It should be noted that the stars from this era we remember weren’t really products of the star machine in the first place and were able to retain something essential about themselves even when going through the rigors of Hollywood during their early years. Crawford pivoted from setbacks like the end of her tenure at MGM to signing with Warner Bros. and delivering arguably the best performance of her career in “Mildred Pierce.” She had the uncanny skill to adjust her looks to simultaneously reflect and seem slightly ahead of whatever was the conception of the modern woman at the time. Her films particularly in the 1930s and 1940s, which often paired her with Franchot Tone and Clark Gable, showed her as a hard-working young woman on the make, able to find love and success thanks to her own intelligence and sheer will power. Looking at these roles only through Crawford’s biography do her skills as a performer, and understanding of what film actors needed to bring to the table, a disservice. But her hardscrabble, poor upbringing undoubtedly lends these roles an authenticity and edge they wouldn’t have had if played by someone else. Even after having to mount a campaign of self-promotion to get the quality roles she deserved during her early years at MGM, Crawford wasn’t the kind of star to take up issues with the studio. Unlike other actors like James Cagney and Olivia de Havilland, who rightly fought their draconian contracts, Crawford was a professional and knew her limits even as she became one of the most powerful stars in the business during the 1930s. In the “Star Machine,” film historian Jeanine Basinger offers a behind-the-scenes story about “When Ladies Meet” (1941) that illustrates this writing, “Crawford knew her own stardom depended on being professional rather than always getting the key light. She was smart about her career—and cooperative.” Basinger mentions how Crawford mutes her performance when acting against Greer Garson, who was being groomed as a star, while Crawford was already well established and a few years away from leaving MGM. Even as the production team “clearly favors [Garson]” and the politics behind her place at MGM became more fraught, Crawford was always the utmost professional. This anecdote of actresses at very different points in their careers illustrates Crawford’s own professionalism and the short shelf-life of female stars, even those as beloved and well-paid as Crawford. That Crawford was able to last long beyond this moment professionally is a testament to her own acumen.
Crawford was kind to her fans, personally signing the photographs they sent to her; she knew what they wanted from her famous remark, “if you want the girl next door, go next door.” Crawford was self-aware about the beauty politics of her role in the Hollywood ecosystem. Placing her roles through the years next to each other, we can see a startling breadth of presentation. There’s the flapper with the witty smile and slick bob that led F. Scott Fitzgerald to say, “Joan Crawford is doubtless the best example of the flapper, the girl you see in smart night clubs, gowned to the apex of sophistication, toying iced glasses with a remote, faintly bitter expression, dancing deliciously, laughing a great deal, with wide, hurt eyes. Young things with a talent for living.” There’s the lustful, independent dame with looser curls and tighter clothes acting against Clark Gable. Then there’s the career woman of the 1940s moving up in the world on her own, all broad shoulders and long hair. This isn’t to say that Crawford’s only or even primary worth was in her professionalism and understanding of stardom. Her career wouldn’t have spanned that long unless she was able to speak to her audience and be believable as an actress.
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