Sustainable Living

Green projects businesses are most likely to fund – and it’s not electric cars

A quarter of companies would invest in environmental education, while just over% would put funding into rainforest conservation and carbon removal projects

Solar panels on the roof of a depot. (SWNS)

A study has discovered that eight out of 10 businesses plan to maintain or increase their investment in sustainability initiatives over the next two years. The research, which surveyed 1,400 bosses, found that renewable energy projects, tree planting and restoring wetlands are the most likely to receive funding.

26% of those surveyed would invest in environmental education, while just over 32% would fund rainforest conservation and carbon removal projects.




The study also revealed that for 76% of the businesses polled, each with less than 1,000 employees, sustainability is a core business strategy.

However, when it comes to their own current green business practices, 37% only started measuring their business’ carbon footprint in the last year. Furthermore, only six in 10 have set environmental and sustainability targets.

The research, commissioned by Ecologi, has been used to create its second annual ‘Climate Commitments’ report to highlight the barriers, drivers and benefits of taking climate action and how the Government can help businesses accelerate their environmental efforts.

Dimitri Theocharis, CEO of the climate action platform, said: “This report shows how much will there is to invest in climate action, both at home and abroad. When it comes to investing in climate projects, there is such a wide variety to choose from, so it is important to carry out the proper due diligence to ensure you are funding the highest quality, most impactful projects.”

Supervisor of Solar panels on the roof of a depot. (SWNS)

Financial constraints (32%), lack of government support (25%) and not finding the time (25%) are among the top barriers organisations face.

Despite these challenges, 49% have increased their rates of recycling, and 35% have educated employees on best practices from a climate perspective.

When asked about their views on carbon offsetting, only 8% felt it is not helpful in tackling climate change. Whereas 21% think it’s an effective way for businesses to contribute to global climate action and 17% said it plays an important role when used as part of a wider strategy.

Among the things driving businesses to prioritise green initiatives are a perceived boost in brand reputation (29%) and attracting more customers (25%). While 17% think they’d be able to hire and retain high quality staff if their green credentials are up to scratch, according to the OnePoll data.

To achieve these goals, 81% plan to increase or maintain current levels of investment in sustainability initiatives over the next two years.

Dimitri Theocharis stated: “We continually review projects on the market against our regionalisation strategy to ensure we only support projects that are having the most positive impact in the right places taking into account co-benefits such as protecting biodiversity and supporting local communities.”

Cloudy skies over Welney Wetland centre. Climate action projects businesses are most likely to fund are tree planting, renewable energy projects – and restoring wetlands. (SWNS)

Here’s a list of the top 10 climate action projects that British businesses would invest in:.

1. Tree planting initiatives.

2. Renewable energy schemes.

3. Conservation and restoration of habitats.

4. Rainforest preservation.

5. Carbon removal methods (e.g. biochar, blue carbon, ‘ARR’ afforestation, reforestation, restoration and/or direct air carbon capture with storage [DACS]).

6. Ocean conservation and restoration efforts.

7. Environmental education programmes.

8. Projects based on nature.


9. Community-based projects (e.

g. fuel-efficient cookstoves, water boreholes).

10. Peatland conservation and restoration.


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