Eze Samuel shares commitment to transforming challenges into triumphs in business landscape

In a recent interview, Eze Samuel, the innovative mind behind Criset Multiconcept Services, shared insights into his journey, revealing the inspiration and driving force behind his diverse ventures.

Eze Samuel, born in Lagos and raised in ShaSha Barracks, Lagos, is not just an entrepreneur; he’s a visionary shaping the landscape of IT consultation, blockchain technology, real estate, and more. A graduate from Federal Polytechnic Bida, Samuel’s entrepreneurial spirit ignited in 2012 when he delved into selling video game cheat codes and pay-to-click services.

Reflecting on his background, Samuel said, “I come from an average family, but my dad’s involvement in businesses like poultry farming and real estate fueled my passion for real estate.”

Established in 2018, Criset Multiconcept Services has evolved into a global player in IT consultation. he shared, “We’ve built over 50 software applications, with a focus on blockchain technology. Our Criset Wallet allows users to send, trade, and receive funds with ease through blockchain transparency.”

The company expanded its portfolio with the introduction of Elaundry in 2020, aimed at simplifying laundry services for average Nigerians. In 2020, Flex Stores & Eateries Nig. Ltd was born, launching the flagship eatery, Flex Food, in Abuja in December 2020 and a bakery in February 2021.

Samuel’s foray into marketing led to the establishment of Guerillaway LLC in the US, providing guerilla marketing services to businesses globally. Notably, LuxuryPrime Real Estate, founded in 2021, focuses on providing affordable smart homes in Nigeria, with a strategic presence in Abuja, Lagos, and Kigali, Rwanda.

When asked about the key to his success, the serial entrepreneur emphasized learning to build structures around businesses. He stated, “Without structure, you can never build a lasting business for sure.”

Acknowledging the importance of failure, Samuel noted, “It’s good to fail because it teaches you what not to do next time. Over time, failures have given me the experience to know what to do when starting a new business.”

In October 2022, he received the CBN award for the highest P2P e-naira transactions in Nigeria, a testament to his technology-driven approach.

His approach to launching new ventures involves offering what others don’t. He explained, “I like to be unique and bring unique offers to the market, making us stand out as a brand.”

As a final message to the youth, Samuel encouraged personal growth over a get-rich-quick mindset, emphasizing the importance of trust and reputation in the business world.