Designing a Climate Advocacy Strategy

Although the business community has made progress toward climate goals since the 2015 Paris Agreement, fewer than one-fifth of net-zero targets set by national and subnational governments and only a third of the largest public corporations with net-zero targets actually meet science-aligned criteria. Further, anti-climate lobbying has had a disastrous effect on the planet and cost years in meaningful action. Inaction is not an option. Businesses committed to being on the right side of history must advocate for policies, regulations, and laws to achieve economy-wide systemic change at the pace and scale required to achieve climate targets. Based on their cross-organizational work at three B Corps, the authors identified five critical elements for advocacy strategies that will help businesses use their power and influence to push for the system change required to meet climate targets.